The Future is Omni-Commerce, Alex Craddock, Visa, Inc

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Alex Craddock, Head of North American Marketing, Visa, Inc

The technology explosion is transforming the world of commerce with physical, digital and social dimensions of commerce converging. The future is Omni commerce: a more people powered, intelligent and seamless experience for consumers. The way people shop is emblematic of the way they consume and Visa sees it as an indicator of what’s to come in marketing. Hear how Visa is repositioning itself and adapting its marketing to keep up with its payment innovations and the changing world of commerce.